Importance of Answering Emails

As I’ve mentioned before, I often wonder why some businesses have websites. They pay thousands of dollars to create and maintain a website, then when a potential customer contacts them via the website they don’t respond. This week I have contacted five businesses (via their contact page), I’m ready to buy, yet three have not replied to my request for prices. Two others have quoted me but haven’t replied to requests for more information. As I started out – Why have a website if you are going to ignore the responses it generates?