Portfolio of Brochures, Leaflets and Flyers.
DL size fits an envelope without folding making it ideal for mailing.
We also print flyers and leaflets, see our special offer
Click on any small image below to view larger size
Design is always a contentious issue as we all have differing tastes, and whilst people often point-out examples of bad taste, nobody is of the opinion that their taste is bad. For this reason using your own sense of taste is fraught with danger. That’s not to say that your taste is bad, but it may not match your target audience’s taste.
A design professional takes a different point of view; the professional is detached and calls upon years of experience as well as having thousands of tricks up the sleeve. Whereas, your next design is probably only one of a handful of designs that you have been involved in the design of, compared to the professional who has designed that many this week.
So where do you start?
•The Design Brief
The designer is not expecting you to provide a layout of how the design will look, although it can be helpful in demonstrating your thought processes. Rather, the designer would like to know:
• What Do You Want To Achieve With This Design?
Do you want to reinforce an existing marketing position or are you planning to move up or down market. Your advertising leaflets or web-site needs to be appropriate to your business. It’s no good looking like a five star hotel if your market is budget minded backpackers and vice versa. Should your company image appear feminine or blokey, hygienic, friendly, clinical, traditional or modern?
• What Are The Budget Constraints?
We can work to almost any budget, but as we love design our natural inclination is towards the more elaborate.
Colours
It doesn’t really matter to us how many colours you use, the cost is much the same, but be guided by our designer there are occasions when a riot of colour is just what’s called for and other times restraint is needed. Don’t get hung up on colour theories, Dr Max Lusher, a German Professor of Psychology widely recognized for his colour theories, advises things like light blue only for creative businesses, yet the ANZ Bank seems to be doing OK with light blue, as does Oral-B. These theories only paint the broadest picture, and colours are culturally based, Black is the European colour for death whereas White is the colour for death in Chinese culture.
Image
Build an image in the mind of your customer; create the feeling of whatever your business should be to that customer. Consider your company image carefully as from your customer’s perspective it will become your business identity, avoid designs that visually shout at people, when people shout we tend to hear just the shouting and miss the content.
A café with warm, friendly and interesting ambience will look like a nicer place to stop and eat; a snooker hall with flashing neon signs will seem a more exciting place to visit.