What do you want to achieve with your graphic design?

Have a clear idea of how your target market sees your business. Use your graphic design to reinforce that profile. Consider whether your leaflet design or website is to reinforce your existing image or are you appealing to a new market segment. Consider if your company image should appear feminine or masculine, young, clinical, formal or casual. It’s no good your graphic design looking like a five star hotel if your market is budget minded backpackers and vice versa.