User experience design (UX), is a yet another buzzword/jargon for an existing best practice design and is without a universally recognized definition. Good designers have always incorporated considerations beyond just the look and feel of a design. As a separate practice, ‘User Experience design’ therefore brings no additional value over existing good design. User experience can’t be fully measured, which means you can’t measure the return on investment and casts doubt on the whole practice as a separate entity. Another layer of expense business can do without, just a trendy acronym – UX.