Portfolio of Logo Designs
Click on any small image below to view larger size logo design.
The actual design of a logo is dictated by your marketing plan. Generally speaking,
simplicity will serve you better than complex. But to arrive at simplicity the design
process will go through multiple complex ornate designs that are then whittled down
to a clean simple design. Very rarely does a designer come directly to a simple design.
So, sometimes it’s hard for the layman to see the value in the final finished simple design.
Believe me the time, agony and frustration will definitely have happened.
The design of a logo like most advertising material needs to have visual impact and
reflect the positioning, nature and style of your business. A logo device doesn’t have to
represent a business’ activity for example a restaurant’s logo doesn’t have to be food.
The Ferrari logo isn’t a car, nor is the Qantas logo an aircraft. A logo design should reflect
your business, but it doesn’t have to be literally, often it is far better to display the spirit
or attitude of your company. Or at least how you would like to be perceived by your
clients. Of course it must be appropriate Fun designs are not for solicitors just as the
corporate look is not for the local kindergarten. Remember, many companies are very
successful without a logo device, just using a logotype, for example Microsoft. or Time
But the uses that it will be put to are crucial; what can be achieved on the internet
is completely different to what can be achieved in screen printing on a garment or
reproduced in a newspaper in black and white. The logo design has to be available
in various digital formats, Adobe Acrobat being one of the most important, and most
printers will want a vectorised version.
All the different versions of the logo/logos design should be made available on disk
or via e-mail, complete with colour specifications appropriate to the intended user: a
commercial offset printer needs PMS colours (Pantone Matching System™), the painter
needs commonly available paint chart colours (not British Standards they haven’t heard of
in Bringabitchalong), the signwriter needs vinyl colours, the web designer needs web-safe
A complexity best handled by a formal Corporate Identification Manual. Ad image has
developed several of these over the years, complete with stationery, signage and general
logo usage specifications including fonts.
Beware that every media you use will reproduce your colours differently. Pantone PMS
colour specifications are great for spot colours in the printing world, but can’t always be
matched in CMYK the main gamut of commercial offset printing. Also digital printing may
also produce another variation, some digital printers use RGB rather than CMYK. Screen
printing inks while made up to PMS specifications are often more intense in colour than
offset printing. If your signwriter wants to use signwriting vinyl or paint there will be
another mismatch. Plus on Television and the internet your colours will be different on
At the end of the day perfect colour matches are not that important, try to match but be
prepared to settle for the spirit of your colour scheme.
Have Multiple Versions
Have wide and narrow versions of your logo created, for both portrait and landscape
use. Have full colour, animated, simple colour and black & white versions created. Have
the simple colour and Black & white versions simplified for reproduction by the coarser
methods, such as newspapers and some screen printing.
Your logo will need updating every five years or so, nothing too radical but a tweaking to
keep it up-to-date.